Recreating added value

Château Les Guyonnets

Context

  • Purchase in 2003 by a wine enthusiast of a 20 ha estate in Bordeaux, with no organized sales or structure
  • Long-term restructuring of the entire vineyard

Issue to be resolved

  • Stagnation of the offer
  • No possibility of developing the product
  • Lack of investment and growth possibilities to sustain the business

Challenges

To create added value

Solutions

  • Adaptation of the winemaking process to produce the targeted wine without increasing production costs
  • Identification of the terroir’s potential
  • Constitution of a structured, organized sales and distribution network

Indicators of success

  • A high-quality wine enabling a 50% price increase
  • Gold medal winner at several competitions
  • R Parker score (rare for this kind of wine)

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