Recreating added value
Château Les Guyonnets
Context
- Purchase in 2003 by a wine enthusiast of a 20 ha estate in Bordeaux, with no organized sales or structure
- Long-term restructuring of the entire vineyard
Issue to be resolved
- Stagnation of the offer
- No possibility of developing the product
- Lack of investment and growth possibilities to sustain the business
Challenges
To create added value
Solutions
- Adaptation of the winemaking process to produce the targeted wine without increasing production costs
- Identification of the terroir’s potential
- Constitution of a structured, organized sales and distribution network
Indicators of success
- A high-quality wine enabling a 50% price increase
- Gold medal winner at several competitions
- R Parker score (rare for this kind of wine)
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