Adding value to sales and converting to organic

Univitis

Context

A Bordeaux winegrowers group whose image is associated with industrial wines
Aware, for the last 10 years, of the necessity of respecting nature and the environment, but not knowing how to apply this in a way that would add value.

Issue to be resolved

Giving the cooperative a more high-end image
Adding value to its 150 ha vineyard at Château les Vergnes, Bordeaux AOC
Converting to organic so as to move forward with the environmentally-friendly approach that the group had been practising for ten years

Challenges

Adapting their industrial facilities to a more selective winemaking approach
Turning Château Les Vergnes into a model vineyard, serving as a flagship for the rest of the group members

Solutions

Identifying the “terroirs” and organizing plot selections
Creation of winery procedures in line with the ranges to be developed
Building on the environmentally-friendly methods adopted by obtaining organic certification

Indicators of success

Project in progress

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