Revealing a property’s potential

Les 3 chateaux

Context

  • 2003 – 100 ha vineyard, 30 ha of which was planted with Cabernet Franc
  • The owners wished to remove the 30ha of Cabernet Franc as the quality was poor

Issue to be resolved

Keep the grape variety and turn a weakness into a strength

Challenges

  • Changing the winemaking and maturing methods to reveal the Cabernet Franc’s full potential
  • Creation of a high-quality image

Solutions

  • Changing the winemaking and maturing methods to reveal the Cabernet Franc’s full potential
  • Creation of a high-quality image

Indicators of success

  • Conservation and optimisation of the Cabernet Franc vines
  • 2015 Cuvée DAMNATION (85% Cabernet Franc) awarded Best World-wide Cabernet Franc – 2017 Concours des Cabernets
  • The wine’s enhanced, high-quality image, especially on the export market = sales boost

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