Branding, Marketing & Communication
Adding value to the wines within their own category
Range positioning – the process
- Optimizing sales taking into consideration production potential: creation of one or several product ranges
Promotion & Marketing – the process
- Design and creation of sales tools for both domestic and export markets
- Internet promotion
- Organization of tasting events in France and aboard (London, New York etc.)
Packaging & Communication – the process
- Choice of bottle: shape (Bordeaux, Burgundy, Alsace), weight, colour etc.
- Choice of cork: impression of quality, taste, innovation, price/quality ratio
- Improvement and/or creation of labels: format, graphic design, colours, text etc.
- Improvement and/creation of packaging (boxes, cases, etc.)