Branding, Marketing & Communication

Adding value to the wines within their own category

Range positioning – the process


  1. Optimizing sales taking into consideration production potential: creation of one or several product ranges

 Promotion & Marketing – the process

  1. Design and creation of sales tools for both domestic and export markets
  2. Internet promotion
  3. Organization of tasting events in France and aboard (London, New York etc.)

 Packaging & Communication – the process

  1. Choice of bottle: shape (Bordeaux, Burgundy, Alsace), weight, colour etc.
  2. Choice of cork: impression of quality, taste, innovation, price/quality ratio
  3. Improvement and/or creation of labels: format, graphic design, colours, text etc.
  4. Improvement and/creation of packaging (boxes, cases, etc.)