Branding, Marketing & Communication

Adding value to the wines within their own category

Range positioning – the process

Optimizing sales taking into consideration production potential: creation of one or several product ranges

Promotion & Marketing – the process

Design and creation of sales tools for both domestic and export markets
Internet promotion
Organization of tasting events in France and aboard (London, New York etc.)

Packaging & Communication – the process

Choice of bottle: shape (Bordeaux, Burgundy, Alsace), weight, colour etc.
Choice of cork: impression of quality, taste, innovation, price/quality ratio
Improvement and/or creation of labels: format, graphic design, colours, text etc.
Improvement and/creation of packaging (boxes, cases, etc.)