Creation of a varietal range

Chateau Marzin


  • Successful development of the Château Marzin brand into one of the leaders in its AOP in terms of quality.
  • Review of sales strategy in 2012 to match market requirements

Issue to be resolved

The creation a new sales dynamic for the brand.


Creation of a high-value range in order to increase distribution and access new markets


  • Planting of new grape varieties
  • Creation in 2012 of a single varietal range (Malbec)
  • Creation of a premium wine on the basis of rigorous plot selection

Indicators of success

  • Increase of average sale price thanks to the range of grape varieties.
  • Traditional and new ranges recognized in the national and international press

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