Creation of a varietal range
- Successful development of the Château Marzin brand into one of the leaders in its AOP in terms of quality.
- Review of sales strategy in 2012 to match market requirements
Issue to be resolved
The creation a new sales dynamic for the brand.
Creation of a high-value range in order to increase distribution and access new markets
- Planting of new grape varieties
- Creation in 2012 of a single varietal range (Malbec)
- Creation of a premium wine on the basis of rigorous plot selection
Indicators of success
- Increase of average sale price thanks to the range of grape varieties.
- Traditional and new ranges recognized in the national and international press