Appealing to wine drinkers
FOR DESIRED AND DESIRABLE WINE
“The most important bottle is not the one you are going to sell first, but instead it will be the second, since you will then know that your wine was truly enjoyed”.
This sentence was stated by a great Bordeaux wine owner who holds a special place in the Faiseur de Vin’s heart. This saying summarises how important the link is between the production of wine and its consumption.
To sell this famous second bottle, here is what we truly believe in:
Choosing natural methods
Wine engineering has invented almost all possible solutions to produce drinkable wines… But what’s the point for the final consumer? To involve science, technology and organic chemistry is understandable, but it’s relatively far from our beliefs and from the ever-evolving consumption trends.
We develop a working philosophy around the following challenges:
- Producing high quality wine with healthy grapes
- Reducing inputs
- Implementing natural winemaking techniques
- Using sulphur only when necessary
- Developing new maturation techniques
Listening to consumers
Adapting to markets doesn’t mean to simply follow trends, but to anticipate, understand and respond to consumer expectations.
We do this by:
- Building a marketing strategy that focuses on transparency and education
- Diversifying the product range
- Maintaining authenticity by expressing the original distinctive flavours
- Meeting new consumption trends
- Offering new wine vessels
Bring attention to packaging
Packaging is often the first contact between wine and consumers. It is therefore important to convey the relevant messages by means of:
- The eco-design of bottles, corks, labels, etc.
- Identification of target consumers
- Creation of educational wine labels