{"id":2197,"date":"2020-06-17T15:47:20","date_gmt":"2020-06-17T13:47:20","guid":{"rendered":"https:\/\/www.olivierdauga.com\/?page_id=2197"},"modified":"2020-09-08T10:41:42","modified_gmt":"2020-09-08T08:41:42","slug":"branding-marketing-communication","status":"publish","type":"page","link":"https:\/\/www.olivierdauga.com\/en\/branding-marketing-communication\/","title":{"rendered":"Branding, marketing &#038; communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2197\" class=\"elementor elementor-2197\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36ea56d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36ea56d9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51b04ddb\" data-id=\"51b04ddb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-265c064e elementor-widget elementor-widget-heading\" data-id=\"265c064e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Branding, Marketing & Communication<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6061f2 elementor-widget elementor-widget-heading\" data-id=\"5f6061f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adding value to the wines within their own category<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-787d1c83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"787d1c83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3fb495b6\" data-id=\"3fb495b6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad41325 elementor-widget elementor-widget-spacer\" data-id=\"ad41325\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b319b2 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"43b319b2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Range positioning \u2013 the process<\/h2><h2>\u00a0<\/h2><ol><li>Optimizing sales taking into consideration production potential: creation of one or several product ranges<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa0652f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fa0652f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u00a0Promotion &amp; Marketing \u2013 the process<\/h2><div>\u00a0<\/div><ol><li>Design and creation of sales tools for both domestic and export markets<\/li><li>Internet promotion<\/li><li>Organization of tasting events in France and aboard (London, New York etc.)<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108e07e elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"108e07e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u00a0Packaging &amp; Communication \u2013 the process<\/h2><div>\u00a0<\/div><ol><li>Choice of bottle: shape (Bordeaux, Burgundy, Alsace), weight, colour etc.<\/li><li>Choice of cork: impression of quality, taste, innovation, price\/quality ratio<\/li><li>Improvement and\/or creation of labels: format, graphic design, colours, text etc.<\/li><li>Improvement and\/creation of packaging (boxes, cases, etc.)<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8ab6aff\" data-id=\"8ab6aff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63ae754d elementor-nav-menu__align-left elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"63ae754d\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:20,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-background e--animation-sweep-right\">\n\t\t\t\t<ul id=\"menu-1-63ae754d\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3302\"><a href=\"https:\/\/www.olivierdauga.com\/en\/production-and-sales-audit\/\" class=\"elementor-item\">Production and sales audit<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3301\"><a href=\"https:\/\/www.olivierdauga.com\/en\/production-blending\/\" class=\"elementor-item\">Production &#038; blending<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3300\"><a href=\"https:\/\/www.olivierdauga.com\/en\/branding-marketing-communication\/\" class=\"elementor-item\">Branding, marketing &#038; communication<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3303\"><a href=\"https:\/\/www.olivierdauga.com\/en\/sales-distribution\/\" class=\"elementor-item\">Sales &#038; distribution<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3304\"><a href=\"https:\/\/www.olivierdauga.com\/en\/sustainable-farming\/\" class=\"elementor-item\">Sustainable farming<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t\t<span class=\"elementor-screen-only\">Menu<\/span>\n\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-63ae754d\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3302\"><a href=\"https:\/\/www.olivierdauga.com\/en\/production-and-sales-audit\/\" class=\"elementor-item\" tabindex=\"-1\">Production and sales audit<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3301\"><a href=\"https:\/\/www.olivierdauga.com\/en\/production-blending\/\" class=\"elementor-item\" tabindex=\"-1\">Production &#038; blending<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3300\"><a href=\"https:\/\/www.olivierdauga.com\/en\/branding-marketing-communication\/\" class=\"elementor-item\" tabindex=\"-1\">Branding, marketing &#038; communication<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3303\"><a href=\"https:\/\/www.olivierdauga.com\/en\/sales-distribution\/\" class=\"elementor-item\" tabindex=\"-1\">Sales &#038; distribution<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3304\"><a href=\"https:\/\/www.olivierdauga.com\/en\/sustainable-farming\/\" class=\"elementor-item\" tabindex=\"-1\">Sustainable farming<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d595ed7 elementor-widget elementor-widget-spacer\" data-id=\"1d595ed7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0390f46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0390f46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0ecbcb\" data-id=\"f0ecbcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e6c09d elementor-widget elementor-widget-spacer\" data-id=\"1e6c09d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding, Marketing &#038; Communication Adding value to the wines within their own category Range positioning \u2013 the process \u00a0 Optimizing sales taking into consideration production potential: creation of one or several product ranges \u00a0Promotion &amp; Marketing \u2013 the process \u00a0 Design and creation of sales tools for both domestic and export markets Internet promotion Organization [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding, marketing &amp; communication - Faiseur de Vin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.olivierdauga.com\/en\/branding-marketing-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding, marketing &amp; 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